2023 American Advertising Awards Gold Winner
Overview
Mood is a mobile app for college students who struggle with mental health and want to focus on self-care. Mood uses uplifting colors, relatable characters, and supportive messaging to guide and encourage users on their self-care journey. When signing up for an account the user will indicate the college or university they are attending. Mood uses this information to offer the student a more personalized self-care experience, providing them easy access to university resources, connecting them with other users, and even allowing them to link their app with their University Counseling Center.
Problem Solved?
The Mood mobile app was designed with the intention to reduce the stigma of seeking help for mental health and promote a more open campus environment for all students.
UI/UX Design Considerations
1. Create easy functions to track user emotions and actions.
2. Guide users on their self-care journey.
3. Create a fun and interactive experience that will prompt users to return.
4. Integrate app compatibility with on-campus counseling services.
5. Customization options within the app and personal connection with characters.
Logo and ui design elements
user flow for journal completion
Character Creation
Five characters were created for users to choose from during the sign-up process. Each character features a differing style and voice, making in-app interactions unique depending on which character the user has chosen.
character design and illustration by eric davila
Check out the interactive prototype below!